Sales and Marketing
Sales and Marketing

SALES & MARKETING

 

 

Hotel branding - Affiliation Management;
 
On line marketing - Internet Site design and internet  advertising techniques;  
 
Identification of the optimum market segmentation mix and appropriate booking sources
(Travel Agents, Tour Operators,  Affiliations etc.);
 
Contracting policy with major domestic & international corporate clients and  Travel Agents and Tour Operators
(allotment contracts, on-request contracts, rates & discounting etc.);
 
Revenue Management to maximize room sales and acquire the optimum level of occupancy and average rate
(room sales yield analysis, booking position forecasts, stop-sales techniques etc.);
 
Development of loyalty clubs